Fertility Startup [stealth]
Pre-Seed | D2C | 2024-Present
A pioneering health and wellness company specializing in telemedicine and fertility solutions.
The Challenge
Transitioning from a brick-and-mortar established fertility center, this startup needed to develop a communication strategy that is deeply personalized, but inherently scalable.
The Solution
★ Direct marketing strategy
★ User journey map and automated communication flow map
★ Audience segmentation
★ Lead generation strategy and email & SMS 3-month content plan
The Impact
★ Increased clarity of product offerings and organizational structure by defining the complete user journey
★ Differentiation through UX and personalization within the telehealth and fertility landscape as a result of automated communication flows
★ Improved customer/patient experience at every stage of their fertility journey without sacrificing quality in the transition to a more scalable offering
Services: Direct marketing strategy, automated communication maps and implementation, user journey mapping, defined audience personas