Offerings

Fractal

Fractional Go-to-Market (GMO) to help seed startups find early traction and product-market fit.

  • As a fractional GMO, we operate alongside your team to develop, implement, and scale your go-to-market strategy.

  • To help you find early traction and product-market fit (PMF).

    Our approach is rooted in developing a flexible foundation for your business so that you can iterate and adapt quickly and when you achieve PMF, you’ll have the systems in place to scale.

  • Seed stage startups with a strong vision.

    As a Fractional GMO, we primarily work alongside founders and/or CMOs.

    This is intentionally a limited capacity offering because we operate like a partner in your business.

  • Typical fractional engagements are from 3-6+ months. As we operate as a fractal of your team, we also offer pilots to ensure it’s a good fit.

Roots

Foundational go-to-market kit to help pre-seed startups develop the roots of your business.

  • Living systems for everything from brand identity to product positioning to a pitch deck and website wireframe.

    They are intentionally designed to grow and scale alongside your product.

  • If you’re a founder struggling to fundraise or launch your MVP, the thread from your vision to your MVP might be unclear, or you might be so focused on your product that you forgot to build a strategy around your customer.

    If your a technical founder, this might be out of your zone of genius.

  • Pre-seed or seed startups.

    This offering works best in direct collaboration with the founder so we can be a partner in your vision when it matters most.

  • Roots is a 2-month engagement that includes founder interviews and collaborative workshops.

    Along the way, we develop your living systems and it culminates in your pitch deck and/or website, tailored to what your business needs.

Expertise

Creative Strategy & Brand Direction

Translating brand identity and business objectives into a creative vision and executing visual assets including photoshoots, video shoots, and graphic design.

Positioning Development

Defining and refining market position, connecting audience personas, competitive landscape, use cases, and product knowledge.

Communication Architecture

Distilling the core messaging and translating across audiences, channels, and campaigns.

Core Audience Personas

Identifying core stakeholders, from customers to investors to partners, and defining their needs at each stage of the user journey

User Journey Mapping

Creating a roadmap for the end-to-end user experience, including product milestones and customer life milestones.

Go-To-Market Strategy & Execution

Preparing a detailed go-to-market strategy aligned with core audience and business objectives, supporting in executing key components.

Website Wireframe Design

Designing the primary brand touch point with a clear information hierarchy connected to the core messaging and audience.

Marketing Channel Strategy

Developing an ongoing marketing channel strategy based on the core audience personas and business objectives.

Content Creation

Creating written, graphic, photo, and video content aligned with brand identity, while developing systems for scalable content generation.

Conversion Funnel Optimization

Analyzing conversion funnel data and optimizing conversion steps with a deep understanding of core audience personas, hierarchy of information, and UX design principles.

Organizational Systems Management

Streamlining processes by establishing core internal systems for project management, partner onboarding, content management, and more.

Strategic Planning

Defining and refining market position, connecting audience personas, competitive landscape, use cases, and product knowledge.