Out of the Woods
Private sector, D2C
2021-2024
Out of the Woods is a lifestyle brand that specializes in totes and coolers made from trees.
The Challenge
Out of the Woods launched in 2019 as a way to introduce Supernatural Paper® to the market as a new sustainable material innovation. The brand initially launched in Whole Foods and the challenge was transitioning a grocery item into an aspirational lifestyle brand.
The Solution
A full-scale marketing program that began with a new creative direction, then translating updated creatives and messaging into website design, social media campaigns, paid advertisements, email and SMS marketing.
The Impact
Grew email marketing subscribers from 5,000 to 75,000 (1400%)
Initiated new SMS channel that grew to over 35% of monthly revenue in 3 months with less than 1,000 subscribers
Developed strong creative direction that repositioned the brand from grocery to a sustainable lifestyle brand
Services: Content direction, website design, omni-channel marketing strategy & execution