About Briana x Fractal Studio
Fractal Studio launched in 2024 to support early stage startups built on bettering the world. Our work integrates marketing strategy into the early stages of product and business development.
We believe deeply in the power of business to shape our world. Businesses are just a series of smaller systems (like fractals), in the same way that different machines come together to make a car come alive. To build something that works, you need a strong product, the right audience, and to grease the wheels.
At Fractal Studio, our work creates a strong foundation that is customer-led and product-integrated, designing marketing engines that help your business scale.
Types of Engagements
Fractional
Fractional engagements are dynamic and operate more like a part-time member of your team to accommodate shifting priorities in the early stage of business.
Project
Project engagements are more limited in scope, targeted at addressing a specific problem or goal, with clearly defined outcomes.
What is Fractional Product Marketing?
Fractional Product Marketing embeds marketing structures and customer-driven strategies into the early and continued stages of product development. It’s a strategy that is customer-centric and product-informed.
Zones of Genius
Systems and creativity. Strategic brainstorming, developing marketing structures, website wireframing and design, distilling communication architectures, creating visual brand identities, forming foundational organizational systems. Zones of Genius are where we thrive, how we access flow state, the intersection of what we love and what we’re best at.
But we are also in the weeds, playing and digging in the dirt with you as we build your company.