Harmonic
Seed | B2B2C | 2024-Present
Harmonic embeds insurance services into other products to drive business growth for partners and offer opportunities for financial security to customers.
The Challenge
Harmonic was launching a new Layoff Insurance product and needed a Go-To-Market strategy to optimize conversion funnel and develop promotional channels for their partners. At launch, there were no partner onboarding processes in place and there was a growing need for systems to develop more turnkey partnership opportunities.
The Solution
★ Positioning and messaging strategy for Layoff Insurance product launch
★ User journey and UX conversion funnel optimization
★ Sales strategy for Renter’s Layoff Insurance
★ Marketing kit and onboarding systems for partnerships
The Impact
★ 4K policies sold to date from B2B2C partners
★ 17% conversion rate to begin enrollment and 10% conversion rate to purchase
★ 400% increase in traffic to landing page from SMS channel campaign
★ Reduced friction to new partners by developing a turnkey onboarding system
Product launch video for Renter’s Layoff Insurance, marketed to property managers
Services: Messaging strategy, website landing page framework, conversion funnel optimization, systems management, Go-To-Market strategy and execution, partner promotional strategy