Out of the Woods
Private sector, D2C | 2021-2024
Out of the Woods is a lifestyle brand that specializes in totes and coolers made from trees.
Services
Managed end-to-end brand experience to turn a grocery store launch into an aspirational lifestyle brand
Creative & Content Direction
Website Redesign
Social Media Management
Reporting & Analytics Management
Email & SMS Marketing
Omni-channel Marketing Strategy & Implementation
Graphic Design
Influencer & Partnership Program
The Challenge
Out of the Woods launched in 2019 as a way to introduce Supernatural Paper® to the market as a new sustainable material innovation. The brand initially launched in Whole Foods and the challenge was transitioning a grocery item into an aspirational lifestyle brand.
The Solution
A full-scale marketing program that began with a new creative direction, including revamped creative and messaging, website redesign, social media management, influencer campaigns and partner collaborations, paid advertisements, and a robust email and SMS marketing strategy.
The Impact
Grew subscriber list from from 5,000 to 75,000 email subscribers (that’s 1400% growth in 3 years!)
Initiated new SMS channel that grew to over 35% of monthly revenue in just 3 months and less than 1,000 SMS subscribers
Developed strong creative direction that repositioned the brand from grocery to a sustainable lifestyle brand
Interested in brand support?
Fill out the form or email briana@fractalstudio.work (both go to the same place!). You can also click the button below to get a FREE 60-minute strategy advising session.