Harmonic
Seed | B2B2C | 2024-2025
Harmonic embeds insurance services into other products to drive business growth for partners and offer opportunities for financial security to customers.
Services
Provided Fractional Go-to-Market strategy & implementation support to launch flagship product, Layoff Insurance
Sales System Setup
Conversion Optimization
Promotional Strategy
Partner Onboarding Process
Operational Systems
Messaging
Creative Direction
Team Management
Product launch video for Renter’s Layoff Insurance, marketed to property managers
The Challenge
Harmonic was launching a new Layoff Insurance product and needed a Go-To-Market strategy to optimize conversion funnel and develop promotional channels for their partners. At launch, there were no partner onboarding processes in place and there was a growing need for systems to develop more turnkey partnership opportunities.
The Solution
★ Positioning and messaging strategy for Layoff Insurance product launch
★ User journey and UX conversion funnel optimization
★ Sales strategy for Renter’s Layoff Insurance
★ Marketing kit and onboarding systems for partnerships
The Impact
★ 4K policies sold to date from B2B2C partners
★ 17% conversion rate to begin enrollment and 10% conversion rate to purchase
★ 400% increase in traffic to landing page from SMS channel campaign
★ Reduced friction to new partners by developing a turnkey onboarding system
Interested in fractional support?
Fill out the form or email briana@fractalstudio.work (both go to the same place!). You can also click the button below to get a FREE 60-minute strategy advising session.