Roots
A foundational go-to-market kit
Develop a foundation for your business that is designed to grow.
You need roots to grow.
Roots creates living systems for everything from brand identity to product positioning to a pitch deck and website wireframe.
They are intentionally designed to grow and scale alongside your business.
Who is Roots for?
Founders of pre-seed startups.
★ Founders who are feel too close to their vision to see how it all comes together
★ Founders starting to fundraise, but are not getting traction
★ Technical founders with a strong product vision, but need help connecting product to customer.
The Impact
In 2 months, you’ll be ready to start fundraising or prepare for go-to-market.
A visionary set of brand values, perceptions, and commitments
Clearly defined target markets, ideal customer profiles (ICP), and unique selling proposition (USP)
Scalable product positioning
Compelling messaging frameworks by audience and channel
A completed pitch deck and website wireframe