Handprint.io
Pre-seed | B2B & B2C | 2023 - 2024
Handprint.io is a better jobs platform reinventing hiring with a more effective process, more engaged hires, and deeper alignment between job and job-seeker.
The Challenge
Handprint’s marketing assets were designed for a future iteration of the platform and was no longer compatible with the minimum viable product (MVP). The marketing strategy was not scalable in either direction.
After launching their MVP, Handprint needed to gain traction to generate customers and an initial investment.
The Solution
★ Scalable positioning translated to messaging by channel and audience
★ User journey map
★ Website wireframe designs
★ Launch content for brand & founder on blog, LinkedIn, and email
The Impact
★ 35 company profiles at launch, 5 paid jobs posted within 30 days
★ Reached 1K monthly active users (MAU) within 3 months of launch
★ Maintained 40%+ open rate and 5%+ click-through rate within email campaigns
Services: Positioning Development, Communication Architecture, Website Wireframe Design, User Journey Mapping, Content Creation, Marketing Channel Strategy