Fractional Go-to-Market for Early Stage Startups
Develop, execute, and scale your go to market strategy while building the roots of your business to help you find early traction.
You need roots to grow.
Fractal Studio works with pre-seed and seed-stage startups to develop the roots for intentional growth.
★ Have a partner in your business when you need it most
★ Get your product to market with integrated strategy and implementation
★ Find early traction with living systems designed to scale with your business
/ˈfrakt(ə)l/
fractal
noun A fractal is a pattern where each part mirrors the whole, linking the intricacies of nature, humanity, and even the quantum realm.
verb To be fractal is to become a reflection of the whole, rather than separate from it. Fractal Studio becomes a fractal of your team, company, and vision. Go-to-market becomes a fractal of your strategy. Business becomes a fractal of the world, bettering the land, each other, and our larger systems.
Why Fractal?
A partner in your vision
As a fractal of your team, we believe in developing a deep partnership in your business when it matters most. We understand you don’t have the luxury of time or disposable resources as an early stage company and we operate with an owner’s mindset to become an embedded part of your team in any engagement.
Customer-centric and product-driven approach
When early stage teams rely too much on product or marketing, you end up with a misalignment between customer and product. Our approach crosses sales, marketing, and ops to make sure your customer-product connection is rooted in your entire strategy.
Strategy backed by thoughtful implementation
In the beginning every decision counts. There needs to be a strategy providing direction towards growth, but we also know you need someone to get their hands dirty, digging up weeds and planting seeds alongside you.
Work
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Handprint
Communication Architecture, Website Wireframe Design, User Journey Mapping, Content Creation, Organizational Management, Strategic Planning, Go-To-Market Strategy & Execution
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Harmonic
Conversion Funnel Optimization, Messaging Strategy, Website Landing Page Wireframe, Systems Management, Go-To-Market Strategy & Execution, B2B Partner Promotional Strategy
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Out of the Woods
Creative Strategy & Brand Direction, Website Wireframe Design & Implementation, Marketing Channel Strategy & Execution, Organizational Management, Content Creation
Offerings
Fractal
Fractional Go-to-Market (GMO) for seed startups, designed to develop, execute, and scale your strategy
Roots
A foundational Go-to-Market kit for pre-seed startups that develops the roots of your business and takes you from 0-1.
About Briana
Bringing startups to life
Briana is a go-to-market leader, building startups that are using tech to scale impact. Her career began managing mission-driven consumer goods brands and has evolved into supporting founders in bringing early stage businesses to life. She believes deeply that business can be a tool for connecting us to, rather than divorcing us from, nature and the larger systems in which we exist.
Her business philosophy is that with strong roots, you will grow. Utilizing a customer-centric and product-driven approach, her work integrates marketing, sales, product, and operations to build a strong foundation and bring your business to market.
She’s a systems-thinker and generalist, passionate about personal and business development.